Urban Activation

We are constantly collaborating on new ideas, startups and social activations, so it will come as no surprise that we get to partner with great teams keen to try something new, particularly something with a social purpose and outcome.

Working in align with our vision for a healthy society we have initiated some interesting activities and are always keen to explore new opportunities.

Urban Activation

A key area we have explored is the field of urban activation. In 2012, we worked with the Sustainable Living Festival, Future Proofing Geelong and the City of Greater Geelong to bring The Better Block team to Australia for a series of workshops and talks on local initiatives in the United States. In february 2013 we hosted in Geelong a series of meetings with local councillors, a public talk and community workshop on the Better Block approach to urban change.

Following this Innate Ecology in partnership with Future Proofing Geelong, led a series of community engagements to create a one day urban activation in June – the Geelong Better Block. The event was opened by The Better Block team  as the first Australian Better Block, attended by 800+ local participants, activated by over 100+ volunteers and 20+ community groups.

In the following year, Innate Ecology in partnership with Future Proofing Geelong and 2 & 5 took the Better Block approach to Norlane in Geelong’s northern suburbs, and with 40+ volunteers and 20+ shop owners, created the North Geelong Better Block.

10 Day Local Food Challenge, Barwon Region
A Fair Food Week 2014 event with partners Geelong Sustainability. Celebrated in conjunction with the Feed Geelong Appeal and World Food Day.
Geelong North Better Block, Community Led Urban Activation
March 15th, Labuan Square, Norlane

Smarter Home MeetUp (speed dating) & Seminars 
September 2013, Waterfront Kitchen, Deakin University, Geelong
Fair Food Movie Night Geelong
August 2013, Beav’s Bar, Geelong
Geelong Better Block – Activating Urban Places
June 2013, Little Malop Street and James Street, Geelong