Urban Activation

We support a collaborative approach to new ideas, startups and social activations,  partnering with global teams keen to try something new, with a social purpose and outcome. Working in alignment with our vision for a healthy society we have initiated a range of activities in the past and are keen to explore new opportunities.

Urban Activation

In 2013, we worked with the Sustainable Living Festival, Future Proofing Geelong and the City of Greater Geelong to bring The Better Block team to Australia for a series of workshops and talks on local initiatives in Dallas, USA. We hosted a public talk, facilitated a community workshop on the Better Block approach to urban change, and ran a series of meetings with local councillors,

Following this Innate Ecology led a series of community engagements with community to develop the urban activation – the Geelong Better Block, the first to be held in Australia. The event was opened by The Better Block team, activated by over 100+ volunteers and 20+ community groups and attended by 800+ local participants.

In the following year, Innate Ecology took the Better Block approach to Norlane, Geelong  with 40+ volunteers and 20+ shop owners, created the North Geelong Better Block.

GeelongGeelong North Better Block, Community Led Urban Activation 2014
Labuan Square, Norlane

Geelong Better Block – Activating Urban Places 2013
Little Malop Street and James Street, Geelong